After launching a potentially problematic product as part of her skincare business, Addison Rae has received a lot of attention on the internet.
Addison Rae is a huge celebrity, but she’s also gotten a lot of flak for just much everything she does, from her role in Netflix’s He’s All That to her singing career, her TikTok costumes, and so on.
Her most recent incident, though, isn’t so much contentious as it is perplexing. Addison debuted a face mist called “Screen Break” as part of her Item Beauty cosmetics brand this month, which is “clinically proven to protect skin against artificial H-E-V blue light and everyday pollution,” according to the product description.
Addison recently turned to social media to advertise the product’s introduction, claiming that she “developed” the mist to block blue light from our phones and computers, which is said to induce skin tiredness. Fans were quick to respond to Addison’s latest product on social media, with many finding the incident to be eerily similar to one that occurred just months before with a similar skin spray.
If this circumstance seems vaguely familiar to you, it’s probably because it is. As you may recall, Rachell ‘Valkyrae’ Hofstetter, co-owner of 100 Thieves, debuted her ‘RFLCT’ line of goods in October, which were likewise designed to protect customers’ skin against blue light.
Buyers were quick to criticise Valkyrae for the items’ performance, or lack thereof, and after receiving a barrage of negative feedback, RFLCT stated that the brand would be discontinued and Valkyrae would be released from her contract.
So, let’s just say that social media fans quickly compared Addison’s new anti-blue light spray to Valkyrae’s RFLCT line and roasted the TikTok star over her new items. “HOW DOES THIS KEEP HAPPENING?!,” beauty influencer James Welsh said on Twitter. Did you not see what happened to Valkyrie’s RFLCT, Addison?!” “Why did her team think this was a good idea?” this user said on Instagram, slamming the folks behind Screen Break.
“IM REBRANDING TO JUST VALKY LOL HOW IS THIS REAL?!,” Valkyrae said on Twitter in response to Addison’s new product launch. If it’s the same firm, I wouldn’t be shocked.” Yes, whether or not Addison’s “anti-blue light” skincare launch is successful, it appears to be generating a lot of buzz. Addison, on the other hand, has not to comment to the recent round of controversy, implying that she’s still pushing through with her ITEM Beauty launch.
Screen Break is currently available at Sephora for $20 a bottle (yes, $20! ), and it appears to have nearly 100 five-star reviews. However, as I scrolled through the first few pages of reviews, I noticed that the majority—if not all—appear to be “incentivized,” meaning that people were given free product in exchange for writing them. Maybe this time Addison got the “anti-blue light” thing right! In any case, we’re interested to hear what people have to say about ITEM Beauty’s latest offering and wonder if it will outlast RFLECT on the market.
(Image Source: Meaww)